How to send event reminders in HubSpot and cut no-shows
Most no-shows are not decisions. People forgot, or the day got busy. A couple of well-timed reminders to the people who said yes brings more of them through the door.
A schedule that works
| When | Send | Purpose |
|---|---|---|
| A week before | Details, address, how to get there | Locks it into the calendar |
| Two days before | A short reminder with an easy "can't come" link | Frees places early |
| The morning of | Time, place and one line | Last nudge |
Send only to the right people
- Build a list of people with the Confirmed status for this event.
- Exclude anyone who has since declined or opted out of that kind of email.
- Use a subscription type that fits, such as event updates, rather than your general newsletter.
Make "can't come" easy
It sounds backwards, but a clear way to cancel increases attendance. Early cancellations free places for your waitlist, and people who feel no pressure are more likely to show up when they said they would.
Tell the truth in the subject line
"Tomorrow evening: details for the dinner" beats a clever line. People are searching their inbox for it.
Related: running a waitlist and reporting on attendance and no-shows.
Where HubRSVP fits
HubRSVP is part of Kikaye, a set of small HubSpot apps on one login. See what HubRSVP does, or read the setup guide.