How to find every contact who unsubscribed from one HubSpot email type
Before a big send it helps to know who has already opted out of that kind of email, and after a send it helps to know who left. HubSpot can list both once you know which filter to use.
Build the list
- Create a contact list, active or static.
- Add a filter on email subscription status and choose the subscription type you care about.
- Choose the status "unsubscribed" (or "not subscribed", depending on what you want to see).
- Save it, name it clearly, for example "Unsubscribed from Newsletter".
Three useful variations
- Unsubscribed from one type but still subscribed to others: people you kept. Study what they still read.
- Unsubscribed from all email: a separate setting. They get no marketing email whatever the type says.
- Never set either way: contacts with no recorded status. These are the ones to review before a send.
What to do with the list
- Exclude it from the send, so no one is emailed against their choice.
- Watch it over time. A sudden jump after one email tells you what not to repeat.
- Never re-add people to a type without their action. See resubscribing a contact who opted out.
See also the difference between one type and all email.
Where HubSubs fits
HubSubs is part of Kikaye, a set of small HubSpot apps on one login. See what HubSubs does, or read the setup guide.