How to see where people stop replying in a HubSpot sequence
A sequence is a run of emails and tasks. Most of the value, and most of the drop-off, is in a few steps. Knowing which step loses people tells you what to rewrite.
What HubSpot shows
Each sequence has performance figures: how many people were enrolled, how many were sent each step, and how many replied, booked a meeting or opted out. Open the sequence and look at the performance tab first.
Read it step by step
- Note how many people reached each step.
- Find the step where the count falls the most. That is where people stop replying or the sequence stops them.
- Check the unsubscribe and bounce counts. A spike there points to targeting, not wording.
What to try
- Big loss after step one: the opener isn't landing. Shorten it and ask one question.
- Loss at a follow-up: it may add nothing new. Give each follow-up a fresh reason to reply.
- Replies but no meetings: the ask is too big. Offer a smaller next step.
Keep testing one thing
Change one step at a time and give it a fortnight. Changing three at once tells you nothing.
Where HubDash fits
HubDash is part of Kikaye, a set of small HubSpot apps on one login. See what HubDash does, or read the setup guide.